5 digital marketing strategies: basics and examples of success We all know that the use of digital media is constantly increasing. A 2018 report found that, on average, adults spend around 5.9 hours a day using digital media — whether it’s computers, smartphones, or other connected devices. In some ways, our dependency is almost frightening. However, it also represents an opportunity for companies to digitally bring their brand closer to these always-connected customers. This is where a digital marketing strategy comes into play.

“Your digital marketing strategy is a series of actions designed to help you achieve your business goals through carefully selected online marketing channels,” said Elissa Hudson, HubSpot’s senior marketing manager for Australia and New Zealand. No question – designing your own digital marketing strategy is a big task. That’s why we break down for you what digital marketing actually is, what important role it plays and how you can be inspired by examples of success.

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Why you need a digital marketing strategy

Here’s the short answer: As with any other aspect of your business, you need an overall strategy to stay on course and operate effectively. This way you can always make the right decisions instead of wasting your energy on aimless ad hoc ideas. This is particularly important in digital marketing with its many different forms. What types of digital marketing are there? Here is a small selection:

  • Content-Marketing
  • E-Mail-Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising (PPC)
  • Social-Media-Marketing
  • Affiliate-Marketing

So what is the main goal of a digital marketing strategy? In short, it pulls all of these elements together into a coherent plan that can save you effort, time, and money.

How to design your digital marketing strategy

Sounds good doesn’t it? But when it comes to developing your own digital marketing strategy, it suddenly doesn’t look so easy. So let’s start small with five simple steps that can get your digital marketing on the right track: a fundamental framework for your long-term success.

1. Know your target audience

Before you can effectively market your product or service , you need to know who you’re actually trying to target. Therefore, your first step is to get to know your current target audience better. These are some of the most common and effective methods:

  • Analytics (evaluating your existing website, email marketing platform and social media accounts)
  • Surveys and Feedback Forms
  • Discussions with your sales and customer service staff

These actions will give you a lot of clarity about who your customers are, what their intentions are, what their challenges are and where your company can start here. Armed with this information, you can develop different buyer personas : fictional people that you want to target with your marketing and to whom you should therefore tailor your advertising messages.

2. Define your goals

Your digital marketing strategy needs to be aligned with an overarching goal — more specific and motivating than the general intent of “promoting my business” or “getting more customers.” One of the best methods for setting marketing goals is the SMART concept . SMART is the acronym for:

  • specific _
  • M edible
  • A accepted
  • Realistic _
  • T terminates

Working through these elements step by step will help you set appropriate goals and measure your progress. For example, a SMART goal in digital marketing might look like this: Growing our existing email list by 2,000 subscribers in Q1 to attract a captive audience to market our webinars. If you want to try a different approach, you can also use Objectives and Key Results (OKRs) for your marketing to ensure maximum impact.

3. Evaluate your efforts so far

5 digital marketing strategies: basics and examples of success Developing a strategy is a big task. You may feel like you’re starting with nothing, but that’s rarely the case. After all, you’re already marketing (even if your marketing looks rudimentary so far), I. H. the ball is already rolling. Review your past activity to understand what worked and what didn’t. This will give you more clarity about your future direction. This is also a good opportunity to collect text and images (from social media graphics to valuable information) that can be reused so you don’t have to start over and over again. The concise conclusion from last month’s blog article would also be an effective quote graphic for Instagram, for example.

4. Clarify the practical questions

Your creative ideas will sprout, but don’t forget the many practical questions to be answered. Strategy development is more than just dreaming – you have to clarify what you can achieve within your real-world limitations. This step is about reality. The Digital Marketing Institute calls this “identifying your funds,” which includes the following aspects:

  • Your budget: how much can you spend on digital marketing?
  • Your employees: who is responsible? Will you outsource tasks or responsibilities?
  • Your channels: Which marketing channels will you use and what is the goal associated with each channel?

It’s important to get these specific, practical questions in front of you so you can design a strategy that will succeed within your means.

5. Plan your approach

Once you’ve defined the basic elements — your audience, goals, and means — you’re ready to create a template for your digital marketing strategy. It’s best to start with a simple calendar (whether in a spreadsheet or directly in Wrike) where you bring all these different elements together. For example, you can record a single email campaign in the calendar and then add other items.  One thing is for sure, your long-term plan will ultimately look very different than what you develop in this  initial phase – the important thing is simply that you start, learn and get better. As with any learning process, there will be false starts and mistakes, that’s part of it!