In order to market your goods and services to your target market, business owners are constantly looking for new strategies. A brochure is a classic marketing tool, as you are aware. For instance, you’ll leave a conference or trade show with stacks of brochures. Whom though will you keep? Only the ones that really grab your attention! Designing brochures can help with that.
You’ve come to the perfect place if you’ve been considering making a brochure for your company. We’ve created the best manual for creating and delivering a gorgeous brochure in just eight simple steps. You will be able to create a brochure as a professional brochure design company does.
Establish Your Goals
Identifying a brochure’s purpose is the first step in producing an effective one. Do you wish to advertise a certain service? sell a fresh item? Display your top offers?
Whatever reason you chose to give your brochure, make it straightforward. Not to overwhelm folks, of course. Use images to break down the content and make it snackable, even if you need to include a lot of information.
A brochure may occasionally be a component of a larger marketing campaign. Any number of visual assets, such as the brochure itself, social media graphics, landing pages, and more, can be included in this.
Think about the campaign’s overall strategy and what to include as a call to action. Use consistent copy, fonts, colors, and images. The brochure design services USA and all other assets must coordinate with the campaign and appear to belong there.
A brochure’s main objective is often to attract new customers. Take advantage of the chance to ask them to subscribe to your email list or follow you on social media. To make it simple for visitors to access your website or landing page, include a QR code.
Understand Your Market
As always, while creating your brochure design, keep the target audience in mind.
Consider this: “The brochure is for whom? Who is it meant for?”
For instance, a brochure for a middle school summer camp is intended for both prospective participants and their parents, whereas a brochure for a Master’s degree program is meant for individuals who have already completed their undergraduate studies. Given that they are targeting two entirely distinct populations, their brochure designs will be very diverse.
You should also inquire as to where your brochure will be distributed.
An attractive and motivating design is required for a yoga studio’s brochure that will be put on display in hair salons, coffee shops, and sporting goods retailers. How can your design stand out and attract the target audience’s attention?
Gather brochures from locations that advertise brochures for companies like yours. Look closely at the brochure stacks that are lower than the rest; that’s a pretty strong sign that those brochures are more in demand.
Make a research note and take notes. Find out why your friends and coworkers choose one brochure over another by asking them. Learn which kinds of brochures they preserve and which ones they ultimately discard.
A template like the one that follows is ideal for drawing in customers who are interested in healthy eating and environmentally friendly food choices. Or, you might completely alter it to cater to your target market. lifestyle travel food lifestyle
Content Creation for Brochures
It’s now time to write the brochure’s content. Here is where you can use your copywriting skills. Or, even better, assign this duty to a member of your content staff or a freelancer who is already familiar with your brand voice.
Draft some ideas for the cover title and consider several wording options while keeping the brochure’s goal and target audience in mind.
Create a detailed outline that is divided into sections. It’s simple to divide the content up page by page because your brochure will be split into various pages.
Create your message in a way that will motivate your audience to take action. Calls to action are more difficult to find in a brochure than they are on a website or landing page. After they see your brochure, you need to get them to search for you on their phone or laptop. Or to contact you by calling or adding you on WhatsApp. Once more, adding a QR code to a brochure makes it simple for readers to take action.
Make the most of this chance to highlight your value offer. There is no place for filler in this. Directly address your customer and explain how your goods or services will help them with their issue. Briefly describe why your company is superior to rivals.
Keep in mind how the material must fit into your brochure as you put it together. Shorten the paragraphs and use good word choice. You need to consider how much room the text will require.
The components that each brochure needs are as follows:
- Visually separate sections with titles, subtitles and body text
- Subtitle or slogans that defines how you solve an issue
- Contact details; phone number, website, email, social media
- Brand assets: logo, colors, fonts
- Appropriate visuals
- A catchy title
Select a Layout for Your Brochure
It’s time to choose the layout for your brochure now that the content is prepared. Choose the design, printing method, and folding technique that you believe will have the greatest impact on your audience.
The most typical folds include:
- Tri-fold: The two edges of the brochure are folded inwards toward the center.
- Z-fold: This technique is comparable to the tri-fold, but the fold makes a z-shaped form rather than folding inwards.
- Gate-fold: A second brochure design that features two inward folds that don’t touch. A “gate” effect is produced by them.
- Two-fold: Four equal spaces are created by folding over one horizontal sheet in half in the middle.
- Multi-page two-fold and stapled: Similar to the previous option, but with extra pages.
- Multi-page and bound: This design might contain numerous pages and resembles a booklet.
- Die-cut: These brochures may be folded in any way and have a special cut-out design on the pages.
- Special folds: Some brochures are designed with special folds, making them more recognizable and aesthetically pleasing.
Here are a few examples of them in use:
Design for Folded Brochure
The tri-fold is the typical brochure fold. This causes the two sides to fold toward the center, opening the document in a manner akin to a booklet.
Design for Multi-Page Brochures
Multiple-page brochures can be bound or glued together. These are excellent for showing a variety of services at once. In a technical sense, it resembles a web page on paper. Hotel spas, distributors, and realtors are among the companies that would require a brochure like this.
Unusual Brochure Fold and Cut Design
For brochure design company, certain print companies offer distinctive folds and cuts. Try a completely new style if you want your brochure to stand out. This type of brochure may require the assistance of a printer, but you may still create the visuals with Visme.
Remember that these specialist styles cost substantially more than standard tri-folds. If affordability is what you’re after, continue with the traditional brochure design company and keep these ideas in mind for when your company is much bigger and more prosperous.
Maintain Your Brand
Keep your brochure design consistent with your brand. Use just the fonts, colors, and images that are official to your brand. This is crucial if the brochure is a component of a larger campaign that includes additional visual elements.
It’s a good idea to create your brand rules, which specify which fonts, colors, logo variations, patterns, visual elements, and more can be utilized in your various designs, if you haven’t done so previously. The only way to guarantee that your designs are consistent throughout is to do this.
Don’t forget to incorporate your logo into the design, of course! When potential customers see your brochure, you want them to immediately associate it with your company. And you want individuals who haven’t heard of your company to start recognizing it anytime they come into contact with it thanks to your logo and branding.
Pay attention to flow, balance, and hierarchy
It’s time to become a little nitpicky with the design now that you have all the material and graphics in the layout, you’ve verified that everything is on brand and that there are no mistakes.
If you utilized a template, it’s likely that some placeholder elements were moved, text boxes may have grown or shrunk, colors may have altered, and fonts may have been changed.
The templates are created by our designers with a clear hierarchy, balance, and flow so that they are ready to use. However, since not everyone’s content is the same and things frequently change over time, it’s a good idea to assess the general design and determine whether it still functions as intended.
Your brochure on paper
Test the design before you finalize it and present it to your audience. Have your colleagues or team members look it over. You can quickly grant anyone on your team access to see, comment on, or even amend your design before sending it out for printing if you generated your brochure with Visme.
In that case, make sure to test the printed version at home as well. On your home printer, print off a single copy, then fold it to check that the portions are arranged as intended.
Make sure the fold is exactly on the line where the color changes if one of the sections has a full color that differs from the section next to it.
Review the folding specifications we previously shown. Make any necessary adjustments before printing. But there are a few things you need to perform before submitting it to a professional printer.
Make any images, colors, forms, or graphics that extend outside the page’s boundaries a little larger so they fill the space. It only needs to be a few millimeters. When the brochure is printed and cut, this will stop any white edges from appearing.
For the printers to know where to cut the brochure, save the design as a PDF with bleed markings.
Final Words
What a journey! You are now fully informed regarding brochure design and how to use it in your marketing plans. All of the above points are referenced by experts who are very familiar about how to provide professional brochure design services.