Nowadays, social media platforms are used by everyone, and these platforms can help you to reach your target audiences, promote your content, and also it helps to grow your business. But handling social media is not easy; it is more than just simple as posting links to your blog post across Facebook or Instagram.
To succeed on social media, creating a detailed strategy and establishing a plan to attack are essential. But we have good news; you can start your social media journey by following some practices. Else you can reach out to Whizamet, the Best Social Media Marketing Agency in London, to succeed on social media.
Create a winning social media strategy in five steps
Here are some steps following which you can create a social media strategy that will be beneficial for your brand:
1. Understand your target audience
Firstly, you need to know about your target audience; creating a social media strategy is essential. You need to identify your target audiences’ demographics, desires, interests, social media platforms that they prefer to use, age, location, and pain points so that you create content that meets their requirements.
You can use a social media tool, “Audiense,” which will help you to build a high-quality customer profile. While identifying your target audience, you should keep in mind the four P’s, these are:
- Product: How is your product different from other products, and what unique problems it solves?
- Price: What price is too high or low for your audience?
- Place: From where does your target audience purchases your product?
- Promotion: What strategies will be more effective in attracting your target audience?
2. Research your competitors
It is worth researching what other similar companies are doing on their social media accounts. Well, we are not asking you to copy their approach, but there is always something that you can learn from your competitors. Start looking up other brand’s social media accounts and evaluate the metrics such as:
- How frequently do your competitors post?
- What kind of content do your competitors post?
- How do they engage with their followers through retweets, comments, etc.?
- Do they work with influencers?
- How many followers do they have, and whom do they follow?
3. Learn the metrics
If you are using an analytics tool for your website, you should be familiar with the metrics such as hits, click-through rates, and many more. Social media also work on a lot of similar metrics. Some of these metrics are:
- Post engagement: It is the percentage of people who engage with your posts; total views on your post determine the engagement rate.
- Mention: When any other social media account mentions you, it conveys trust from one brand to another.
- Like, retweet, comment, and other engagement measures: On social media, engagement is measured using the metrics such as comments, likes, shares, retweets, etc.
- Reach: Some social media platforms show how many people your post can reach, which varies depending on the number of followers.
4. Set specific goals
Once you know the points where you need to focus and what metrics you should keep in mind, you are ready to set actionable goals. Let us take an example that you decide to focus on Facebook, and then the different goals that you may want to set are:
- Increase your engagement by up to X percent
- Publishing several posts during a specific period
- Aiming to gain a specific number of followers on your business account
- Increasing the click-through rate of your website up to X percent
If you find it challenging to manage your social media, you can contact Whizamet, the Best Social Media Marketing Agency in London; we will manage your social media effectively.
5. Create a social media calendar and follow it
Once you decide which social media platforms you will use, so before creating content for your social media, you should set up a social media content calendar. In this, you need to decide what time you will post on each platform and the best time to generate engagement from your target audience.