Here’s a quick review of what ActiveCampaign is and how it can be used as CRM software. In today’s digital world, there are many ways in which businesses can stay connected with their customers. A small company might have an online store where they sell their products. An eCommerce site allows an individual or company to sell their products directly to their customers.

However, the selection of a business tool needs to consider the needs and wants of the owner. A traditional business tool such as accounting software may not be able to keep up with the changing demands of its users. As a result, it becomes difficult for companies to remain competitively priced. With that being said, there are still plenty of reasons why some businesses might choose not to use third-party business software. You can also consider some best active campaign alternatives to make a better decision.

When choosing such a business tool, the owners of the company need to ask themselves these questions: How often do I expect to use ActiveCampaign? Will it replace my current CRM software? Are there any other tools that I should consider using instead? Do I need more than just a basic CRM solution?

What is ActiveCampaign?

ActiveCampaign is a CRM software created by the same company that created Hubspot. While Hubspot offers features that may seem similar to those found in other CRM software. t is still very different and has never been connected with ActiveCampaign. Like many software tools, ActiveCampaign can be used as CRM software. 

However, unlike other CRM software that focuses only on the sales team, ActiveCampaign offers a complete ecosystem for every department within a business. For example, when a new customer enters the building, salespeople can use the software to manage their contacts, track their lead’s journey, view their campaign performance, and calculate the total cost of sale (including shipping costs and handling).

Why Choose ActiveCampaign?

The best business tools should be simple to understand and easy to use. The idea of a CRM solution is simple; it’s just software that helps businesses keep track of who they have contact with. What they have talked about, and how much they are worth. 

However, even with simple tasks, CRM software can become complicated when used on a large scale. For example, setting up a campaign can be difficult. In addition, some industries may require more advanced features such as risk management, due diligence, and internationalization.

Pros of ActiveCampaign

ActiveCampaign is a proven software solution. It has a large user base and has been in operation for several years. Although it is not new, it still offers some nice new features that make it stand out among its competitors. For example, the ability to create content, track leads through the sales funnel. And the ability to send follow-up emails are all great new features.

Cons of ActiveCampaign

Like any software, ActiveCampaign has its limitations. For example, the software does not provide real-time access to data. Users, therefore, need to manually enter data when creating a new project or when filing an update. Furthermore, some of the interfaces are a bit clunky; for example, there is a lack of tabs or submenus within the software.


The article has provided a brief overview of what ActiveCampaign is and how it can be used as CRM software. While many business software solutions can be used as CRM software, ActiveCampaign is one of the few that can automatically track contacts, manage accounts, and bill and collections clients. Because of its seamless integration with other software tools and the fact that it is not connected with any other third-party software, ActiveCampaign has the potential to be a great business tool for small businesses.