Gymshark is a British fitness apparel and accessories company. It is headquartered in Solihull, England. The company offers a range of apparel and accessories for fitness enthusiasts and athletes. The company’s products are designed to promote a healthy lifestyle and promote fitness and health. This article will discuss the growth of Gymshark as well as the influencers who promote the brand.
Growth of Gymshark
The founders of Gymshark have done an incredible job growing their business. The company has grown from a printing business in a garage to an internationally recognized brand. They have done clever things to expand their digital presence and have kept a close eye on the needs of their target market. They are dedicated to providing their customers with everything they need to achieve their fitness goals.
The founders started this company in 2012 and have since grown it to be one of the most successful fitness brands on the planet. They have a massive social following and sell hundreds of millions of dollars’ worth of products every year. Their company was originally a dropshipping store, but as the founders grew, they gradually moved towards creating their own products.
Ben Falcone, the founder of Gymshark, was a savvy businessman from a young age. He figured out how to advertise his products and took a small cut of each sale. The cash he received from the supplements he sold also helped him purchase fitness clothing, which he then sold as a separate business. The apparel eventually became the company’s core business.
Case study of Gymshark
Having an online presence can be a challenging process for a startup, but Gymshark is an example of a company that has mastered the art of creating valuable content. It goes beyond simply telling its customers about the products it sells, but rather educates them about the importance of a healthy and active lifestyle. Furthermore, the company values its customers and regularly solicits feedback from them. This makes its customers feel valued and gives them a sense of belonging.
The company is a cult brand that has a strong sense of community. It has organized events with brand ambassadors and fitness influencers to bring its fans together. The company also strategically focuses its promotional efforts on “less is more” concepts. Lastly, the company has kept its pricing low.
Ben Francis, a 19-year-old student, conceived his new venture in his bedroom. His dream was to start a successful fitness business. He initially looked at selling health supplements but realised that they had poor profit margins. Therefore, he decided to explore the world of fitness clothing. Francis’s energy and determination helped him turn his business vision into reality. Today, the company has a global presence and 9 million cumulative Instagram followers. This is an impressive achievement for a brand that does not have a great deal of experience in marketing.
Influencers that promote the brand
Influencers are a key part of the gymshark marketing strategy, with events centered around their events. Many of these events are marketed as meet and greets. Many of these influencers are long-term contracts signed to help promote the gymshark brand. These individuals are often regarded as the face of the brand. However, it is essential to note that influencers do not represent the brand exclusively. For instance, it is not uncommon for influencers to be based in more than one city.
The company has successfully leveraged the influence of fitness influencers to reach its target audience. For example, the company has collaborated with fitness influencers on the popular video-sharing platform TikTok to promote the company’s “66 Days to Change Your Life” challenge. To participate, followers of fitness and wellness influencers were encouraged to upload before and after photos of their transformations and win a free year of Gymshark goods.
Gymshark uses social media to increase brand awareness and get new members. They also engage with their audience on a regular basis. The brand is active on Instagram and YouTube and uses blogs and newsletters to promote the brand.
Company’s marketing strategy
As a leading online fitness retailer, Gymshark uses its website as a key digital marketing channel. The company has a large online presence and is heavily engaged in social media, but the company also uses traditional advertising methods like TV and radio. It also focuses on attracting impulsive and impressionable shoppers to its online store.
Gymshark has created a very relatable brand image, and is not afraid to engage with its audience on social media. For example, it has run polls on Twitter to gauge what the community wants. This allows the community to feel as though they are a valued part of the company. This creates an ongoing cycle of advocacy.
While Gymshark started out as a brand aimed at the men’s fitness segment, it quickly realized the huge potential of the women’s division. It now expects to generate more than two-thirds of its sales from this segment by 2020. As a result, it prioritizes digital marketing and has a large following on Twitter and Facebook.
Margaret