Did you know? 60% of bloggers write awesome articles for other blogs! In other words, they enrich the content of other blogs at the expense of their own site. There’s no doubt that this practice is counter-intuitive, but if so many bloggers are into it, don’t you think it’s a practice worth investigating? 

Yes of course! In fact, it’s an approach known as ” guest blogging “, the principle of which is to publish guest articles on other influential blogs with the aim of getting traffic from them, among other things. Although completely free, guest posting is a very effective method. which you can use even if you have just launched your blog and you do not yet have any visibility with your website. In this article, I will have the opportunity to show you that guest blogging requires a certain mastery in order to obtain satisfactory results in terms of traffic and authority for your blog. 

In the following; I will have the opportunity to introduce you, what is guest blogging and why do it? What do you need to post guest posts? How to set up a guest blogging strategy? These are some of the questions I address in this guide.

Definition: Guest post

Guest blogging consists of writing and publishing articles on a blog other than your own . Thus, you are considered a contributor or a guest blogger on the blog in question, hence the name ” guest post “.

This is a technique that may seem counterproductive insofar as it leads you to enrich websites that may be your competitors with your own content. But when you look closer, guest blogging is a win-win concept when you leverage it properly.

Indeed, for the blog that publishes, guest blogging is a completely free source of quality content, which will generate traffic and allow it to have traffic and improve its SEO.

As a guest blogger, this tactic allows you to have more visibility and show your expertise to a target audience . In addition, you will benefit from the traffic on your website thanks to the links that you will place in your guest article and which point to your website.   

Guest blogging is a very effective tactic that allows you to enjoy a number of advantages.


A free method accessible to all

One of the reasons guest blogging is popular is that it’s accessible to everyone and free . Indeed, you can write guest articles that will be published on the most important blogs of your theme, and this, without taking 1 € out of your pocket .

Besides, you don’t necessarily need a blog before submitting guest articles. You only need:

  • Ability to write high quality content;
  • Know how to submit your article.

Basically, you don’t need anything else to start your guest posts.

It’s not easy to get a significant amount of traffic when you’ve just launched your blog. For this, you must use several levers. Guest posting is one of them, as it is a great way to promote your project.

Indeed, you will have the opportunity to show your expertise on a blog with more authority and popularity than yours . Which is undoubtedly a great opportunity to start making yourself known.  

To effectively develop its authority and credibility

For your blog to grow, the audience you are targeting must know you and consider you a reference on your theme . This is exactly what guest articles will allow you to do since they will allow you to highlight your expertise directly on blogs that are already popular in your theme.   

In addition, some bloggers, especially those who have very influential sites, can by causality, give credibility to your image, by accepting your content. This reinforces your authority with the audience you want.

In terms of SEO, backlinks are very important elements in the ranking of SERPs and guest post writing can lend itself perfectly to this objective. Indeed, you can insert links to your blog in the guest articles that you publish. This will allow readers to go directly to your website if they wish.

Gain quality traffic

When your article is interesting enough, some readers are likely to visit your blog in order to get to know you and have other information on the theme you are working on. This so-called “referral” traffic is often considered to be of high quality , unlike visitors from advertisements, for example.

While traffic from advertisements usually has a lot of visitors who don’t know exactly what to expect when they land on your website. They therefore tend to quickly leave your website after just a few clicks.    

While traffic from guest posts is made up of visitors who already know you through your content and sometimes your author profile on the host’s blog. They, therefore, know more or less what you offer before going to your blog and they are much more likely to subscribe to your newsletter or to use your products or services.

Create new relationships with bloggers

One of the non-negligible advantages of guest blogging is to allow you to establish new relationships with other bloggers and influencers in your theme. This is a very collaborative blogging strategy , and you will most likely keep in touch with other bloggers following the publication of your article.

To create a healthy relationship, there are no secrets:

  • Respond kindly and promptly to emails;
  • Submit your drafts on time;
  • Create high quality content.

By implementing these different actions, you will have a better chance of maintaining a healthy relationship. Additionally, these relationships can also turn into other guest blogging opportunities in the future and when you harness your connections properly, they can lead to other projects such as:

  • co-marketing;
  • e-books;
  • Online courses;
  • Etc…

Not to mention, you can also use these connections to get introductions to more influential guest blogging opportunities.

How do I submit a guest post? The steps are not to be missed!

Throwing yourself headlong into guest blogging is not an effective method, it is best to proceed step by step to ensure the success of each guest post you submit. So, to have satisfactory results, I invite you to follow this process.