Google is the “Facilitator to the Internet,” responsible for ensuring that search results match users’ queries. It has created several algorithm modifications to assure the quality of material displayed on search results pages. Most people are aware of the Panda and Penguin algorithm changes. These modifications are intended to keep low-quality websites from showing in search results. If a Google upgrade previously punished a website, it may redeem itself if the quality of information given on the site has improved.

Google utilizes a different ranking algorithm for a local SEO company that considers various elements to achieve the best results and has the most up-to-date information on Google’s algorithm adjustments. Subsequently, opting SEO agency in Mumbai will make your website rank higher in Google search results.

Why Is Site Quality Monitoring Necessary?

In the past, a few people have found out how to trick Google into ranking their websites better and giving them more visitors. However, the issue is that the sites receiving all of this traffic were of low quality with minimal material, which is highly aggravating and unsatisfactory to the user.

Google has been striving for several years to enhance the search engine and the quality of the information, it accumulates from a local SEO company, and shows to the searcher. However, user experience is highly essential and has a significant impact on consumer happiness.

Google’s objective is to provide the most necessary information based on the user’s query. How often have you put something into Google only to be routed to an absolutely irrelevant site? It doesn’t happen very frequently, but it does happen. For improved ranking, keywords and search phrases have been put to sites with no link to the search term. With the proper keyword search and relevant information SEO agency in Mumbai increases the visibility of your website.

Top Ways to Protect Your Website From The Latest Google Algorithm Updates

1) Begin with your website’s content.

What is the significance of content? Because strong content keeps users on your website longer, assuring a great user experience and the prospect of a transaction if the visitor decides to buy. If your material is current and informative, visitors will be able to navigate from page to page on your webpage and obtain helpful information.

If they discover what they are looking for, they are likely to return. Unfortunately, this also affects the number of visitors your website receives and how highly it ranks on the search engine results pages (SERPs).

2) Refresh Your Old Posts

Updating some of your older content is another approach to increasing your blog’s quality of the material. Again, it is critical to keep things current and relevant. Aside from regularly publishing new content, updating old content will help it line up higher in search engine results and increase web traffic.

Refreshing an old post gives it fresh vitality and allows it to reach a larger audience. So, how do you keep old content up to date? By adding new information to an existing page.

3) Increase your activity level.

Meanwhile, Assist search engines in determining that your organization is active, living, and real and that users are searching for both you and visiting your location.

  • Optimize every possible field in the GBP.
  • When driving to work, use Google Maps.
  • Take pictures.
  • Make use of Google’s Image Recognition tool.

Get active and hold yourself accountable to improve each activity measure once a month. Obtain a free SEO KPI tracker, which aids in overall accountability.

4) Conduct a Site Audit

You should review your site regularly for any faults that may be preventing it from working as effectively as it could. This covers things like page load times, indexing, and site navigation. SEO agency in Mumbai checks your site’s ranking in search and makes sure it’s optimized for mobile search. Check that the information in search results is accurate and appropriate to your company. Claim your Google My Business listings and edit your contact information to ensure customers can visit you.


Keep in mind that Google’s purpose is to assist people in discovering the information they need as soon as possible. By keeping your content relevant and helpful, an SEO agency in Mumbai ensure that the audience that comes to your website is seeking the service you offer. At last the quality of the information ensures that your site ranks highly in search.


Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.

By Alberta