Introduction
If you’re developing a mobile app, then you’re sure to have noticed the growing trend of localizing content. Localization is nothing new. But as more people access apps on their phones and tablets, the importance of localization has become even more apparent. The mobile app market has never been bigger than it is right now and with major brands like Google and Apple dominating this industry space, there are many ways to stand out in such a crowded field by providing localized versions of your app that match up with your target audience’s needs and expectations. In this report we’ll look at why localization matters so much today when it comes to building an effective app business strategy:
Where in the world is your app?
- Localize your app for the right markets.
- Take into account cultural differences.
- Consider the language, demographics and preferences of your target market.
- Consider local laws and regulations that may apply to you as an app developer or publisher (such as tax withholding).
- You may need to follow local customs and etiquette when interacting with users on your platform.
Good translation boosts downloads by up to 200%
Good translation is crucial to a successful mobile app localization process. A poorly translated app can lead to poor reviews and low download numbers. This is because many users expect their languages on mobile devices when they use apps—and if your app doesn’t reflect this expectation by providing translations in multiple languages (or none at all), then there’s no way that users will want or need your product enough to give their valuable time downloading it onto their phones.*
Localization extends the life of your app
You may have heard this before, but it bears repeating: The longer an app is used, the more money it makes. And localizing an app means that you can reach a wider audience—and keep them coming back for more!
The mobile app marketplace is huge
The mobile app market is growing fast, and it’s worth billions of dollars.
It’s growing faster than the web, the PC and tablets combined!
Localized apps lead to better reviews
- Localized apps have better reviews.
- They’re more downloaded and revenue generating.
- They lead to more engagement with your brand and the app itself, which leads to more sales for you.
Localization leads to bigger revenue streams
Localizing an app is a great way to increase revenue and conversion rates.
- Localized apps have higher conversion rates (iTunes sales)
- The average user will be more likely to download your app if it’s localized, whether they speak English as their first language or not!
Conclusion
We hope that this article has given you a better idea of which markets are best suited for your mobile app localization project. As we’ve seen, the world is a big place and there are plenty of regions where it can be profitable to localize your app. But the important thing is not just finding a good market; it’s also about choosing one with high potential and being willing to invest in its success through localization!
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