Related keywords are an SEO tactic that has been around for over a decade, but most people don’t know about them. Related keywords are a goldmine of SERP CTR-boosting opportunities — you can use them to find new long-tail keywords and boost your CTR. In this complete guide to related keywords, I’ll show you how they work, how to find related keywords with Google Suggest, and more!

# Part 3: Create Your Own User Recruitment Campaigns With NurtureLists In this section we’ll learn how to create your own user recruitment campaigns with nurturelists (in case you missed our earlier post about it). You’ll find out what kind of data is available in these lists, plus tips on how best to leverage them and create engaging content for your audience.

What is “People also search for”?

It’s a feature on Google Search that shows you related searches. When you search for a keyword, the algorithm will show you other keywords that were also searched by people who searched for your keyword people also search for. This can be used to find new keyword ideas and improve your CTR (click-through rate).

How can you use related keywords to boost your CTR?

So you’ve decided to use related keywords. That’s great, but how do you make the most of it?

People Also Search For : Guide to Rank for Related Searches

  • Use related keywords to expand your target keyword list: If your ad copy isn’t generating enough clicks, try adding some related keywords. This will help increase the diversity of search queries and make sure that you’re showing up in as many relevant searches as possible.
  • Use related keywords to expand your target site’s content: A lot of people think that they can just add one or two new pages onto their website and get away with it—and while that may work sometimes (especially if the new page is really unique), there are ways better than this method for growing an audience organically without spending money on ads or buying artificial traffic from third parties such as Facebook Ads or Google AdWords campaigns.* Use Related Keywords To Find New Ideas For Content: When writing blog posts, articles etc., always keep an eye out for phrases which might be used together by other people using similar terms but with different meanings so that when someone searches through those terms later on down the line those same ones could come back up again at some point later down their journey through Google search results pages showing relevant information about what we’ve written about before!

How to find related keywords with Google Suggest?

Google Suggest is a tool that Google uses to suggest searches based on what you have typed in the search box. It’s a great way to find related keywords, especially if you’re new to SEO and don’t know where to start.

When you type in “best marketing agency,” Google Suggest will suggest other related terms like “marketing agency” or “advertising agency.” If those don’t sound right, try typing in something else before hitting Enter (like “social media marketing company”). You’ll probably get some good results!

1. Use your seed keywords to identify potential new keyword ideas

  • Use Google Suggest.
  • Use Google Autocomplete.
  • Use the Related Searches feature in your account.
  • Use the Related Queries report in Google Search Console.

2. Sift through the results and pick the most relevant ones

Once you’ve gathered the right keywords, it’s time to sift through the results and pick out the most relevant ones.

  • Use search volume and competition metrics to narrow down your list of potential keywords. The more popular a keyword is, the easier it will be for you to find results on Google—and therefore get visitors who are looking for what you have to offer!
  • Only include keywords that you think are relevant to your business. For example, if someone searches “how much does it cost” but doesn’t actually want any information about how much anything costs (like how much an hour at a certain restaurant costs), then this would not be an ideal match for their query!

How to find related keywords in Google Search Console?

You can find related keywords in Google Search Console by following these steps:

  • In the search console, click on Keyword Planner > Related Topics.
  • Click on any of your keywords that you want to find related ones for.
  • Scroll down to “Related searches” section and then click on it (or use arrow keys).

1. Create a new HTML filter in Google Search Console and block pages

For this task, you’ll need to create a new HTML filter in Google Search Console and block pages. To do so:

  • Sign into your Google Account. If you don’t have one yet, create one now!
  • Click on “Search Traffic” from the left menu bar (or from anywhere in your account). This will take you to the main page for managing keywords and traffic data within Google Search Console.
  • Once there, click on “Keywords.” The next step is to select “Filter” in the upper right corner of this page so that we can begin creating filters for our keyword research needs later on down below (see below).

2. Use the filter to identify the keywords that are bringing traffic to those pages

  • Use the filter to identify the keywords that are bringing traffic to those pages.
  • Use this information to identify new keyword ideas and add them to your list of target keywords.

3. Add your new keyword ideas to your list of target keywords

Once you have a list of potential keywords, it’s time to add them to your keyword research tool.

  • Place them in order of priority. This is the most important step in this process because if you don’t prioritize correctly, your results will be incomplete and inaccurate. After all, if I want to buy dog food at my local pet store but I don’t know what type of dog food they sell there or what kind I should look for first (and which ones are cheap), then how am I going to find out? It doesn’t matter whether or not those videos were worth watching; if they’re not relevant enough for me personally (or even interesting enough), then I won’t watch them!
  • Use Google Keyword Planner tools like AdWords Keyword Planner and Search Trends Tool as well as other tools such as Ubersuggest/Google Keyword Tool which give more specific suggestions based on specific queries entered into search engines such as Google Search API

Related keywords are a goldmine of SERP CTR-boosting opportunities. You can use them to identify new keyword ideas and target new keywords.

Let’s take a look at how you can use related keywords in your content strategy:

  • Use Google Suggest, Google Search Console and Google Keyword Planner to find related keywords that have high search volumes but low competition. Then create an ad group around them with AdWords (or Bing Ads if you prefer). This will help boost your CTR while also allowing users who already know what they are looking for to find your website more easily than before.


Related keywords are a goldmine of SERP CTR-boosting opportunities. If you use them wisely and with the right tools, you can not only find new ways to reach your target audience but also increase your search visibility by a huge margin. That’s why we’ve put together this complete guide on how related keywords work in Google Search Console, so that you can get an even better understanding of what makes them tick—and what they can do for your business (or any other website).